Hello Peter, always great to read your well thought out comments. You wrote: Of course your observation is correct. I put it this way: "If all consumers were to by on the lowest common denominator, price, we'd all be driving Yugos, wearing running shoes, and salespeople would be a thing of the past." You wrote: I'm not sure about your statement above. I know that in the vision for the industry release, the statement was a call to the carpet mills to support the installation community by understanding that carpet is considered by the general public to be an installed product as John-Q-Public gains no direct value from it until it is installed properly on their floor. Put another way, a pace-maker has no value to a patient until it is actually installed and working properly. Perhaps the pace-maker analogy is not the best, but I think you understand what's trying to be conveyed. Your story around the sale and gutting of your former business is a sad indictment of some of the players participating in our industry. As you put it (in not so many words), "they just didn't get it . . . they never really knew where the real value was to be found in how we conducted our business." Of course, the most hurtful thing they did was to eventually fire-sale your former business to your (once) competitor. I can only shake my head at this. I can't begin to understand how that must have felt. Your copyright comment is a scream. Yes, I believe you would have made a few bucks there. And as far as having to work hard now, well, the fruits of your labor will likely move you into a position to start another family business . . . perhaps in the memory of your grandfather? It's a nice thought anyways.