The article, Best Practices in Unique Marketing Strategies, on page 66 has some excellent information for installation contractors as well as individual installers. ProInstaller Magazine - ProInstaller magazine Winter 2014 R. Rick Wagner says...."Send your customers notes, articles or reports that provide information about the industry. This establishes a partnership between you and your customer, so they..................." My question guys is, do we have enough sources of information to send something out once a month? If you do this where do you turn to for source material? I look forward to your comments.
I don't know about every month but one of the salesmen at a store I worked for as soon as he made a sale made out a Christmas cards to be sent at Christmas, Also possibly birthday cards. I never did. Daris
That's a great idea, Daris. If you filled those cards out right after making the sale, then put them in a box near the outgoing mail, then you won't have to do the lengthy task at the end of each year. Jim
